Employers gain confident sales professionals who can grow accounts, deliver strong conversion rates and contribute to the long-term commercial success of the organisation.
Sales Executive
- Level 4
- Ofqual Regulated
- 15 Month Programme
- 3 Month EPA Period
- Remote Delivery
- Bi-Weekly Online Sessions
- Industry Specialist Tutor
Course Summary
Purpose
The Level 4 Sales Executive apprenticeship develops the advanced skills and knowledge required to manage customer relationships, drive sales and deliver commercial success. It equips learners to operate as trusted sales professionals who understand customer needs and can deliver tailored solutions, while giving employers skilled staff who can grow revenue and strengthen business reputation.
Course Overview
The programme covers customer relationship management, sales processes, negotiation, lead generation, commercial awareness and delivering excellence. Learners also complete a structured sales project that provides practical experience of applying knowledge to real business challenges.
Key Features
- Builds advanced skills in sales strategy and customer engagement
- Strengthens knowledge of negotiation, lead generation and conversion
- Provides experience in delivering sales excellence and managing relationships
- Includes a real-world sales project to apply learning in practice
Who is it for?
This apprenticeship is suited to individuals who are working in, or moving into, professional sales roles. Typical job titles include:
- Sales Executive
- Account Manager
- Business Development Manager
- Sales Consultant
Benefits for Learners
Learners gain the confidence and expertise to manage accounts, close deals and deliver high quality customer service. Completion supports progression into senior sales roles or leadership positions in business development.
Benefits for Employers
Entry Requirements
- 16 or over and not in full-time education
- Employed in a relevant role
- Be working a minimum of 30 hours per week
- Have the right to work in the UK
Functional Skills
All apprentices are required to have a minimum of Level 2 in English and Maths.
If you already hold GCSEs at grade C/4 or higher in these subjects, you will not need to complete any additional qualifications. If you have not yet achieved these grades, you will be supported to work towards Functional Skills in English and/or Maths as part of your apprenticeship.
Learning is built into your apprenticeship and our team will provide the guidance and resources you need to achieve the required level.
Career Progression
Every apprenticeship at Educationwise is designed with clear next steps in mind. Learners can progress from entry-level roles through to specialist and managerial positions, depending on their chosen pathway.
You can view the full progression routes for this programme in our Career Progression PDF, which highlights how each qualification links to further development opportunities.
Curriculum
| Module | Months | Topic |
|---|---|---|
| 1 | 1–2 | Learning Launch |
| 2 | 2–4 | The Relationship Between Your Organisation and Your Customer Base |
| 3 | 4–6 | The Evolution of the Commercial Sales Process |
| 4 | 6–8 | Selling: The Professional Approach |
| 5 | 8–10 | Lead Generation and Conversion in the New Normal |
| 6 | 10–12 | Delivering Sales Excellence |
| 7 | 12–15 | Sales Project |
| 8 | 15 | Progression and Preparation |
Assessment
Once learners have completed their training and reached Gateway, they move on to the End-Point Assessment, which takes place over a three-month period. This includes a work-based project, a presentation—including a sales pitch—with questions and answers and a professional discussion supported by a portfolio of evidence. Learners who successfully complete the programme will achieve the Level 4 Sales Executive apprenticeship standard, a nationally recognised qualification that supports career progression in sales and business development roles.
Funding For Employers
Levy
- If your organisation has an annual wage bill of over £3 million, you will pay the apprenticeship levy (0.5% of your payroll).
- Levy funds are collected through your HMRC account and can be used to cover the full cost of apprenticeship training and assessment.
- Funds expire after 24 months if not used.
Non-Levy
- If your organisation has a wage bill of under £3 million, you will only contribute 5% of the training costs for each apprentice.
- The government funds the remaining 95%.
- For employers with fewer than 50 staff, apprentices aged 16–18 (or 19–24 with an Education, Health & Care Plan) are 100% government funded.
Additional Information
- Employers may also be eligible for incentive payments for hiring younger apprentices.
- Our team will guide you through the process of setting up a digital apprenticeship service (DAS) account and securing funding.
Expression of Interest
Contact Us
- info@education-wise.org
- 01173 790 450
- Mon-Fri 9:00AM - 5:00PM