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Content Creator

This programme builds the skills to create engaging digital content across a range of platforms. Perfect for creative individuals looking to start or grow a career in content marketing or media production.
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Course Summary

The Level 3 Content Creator apprenticeship is designed for individuals who want to produce engaging digital content that attracts audiences and communicates brand messages effectively. Content Creators work across a range of industries including marketing, advertising, social media and broadcasting to deliver content that aligns with strategic goals and platform standards.

Apprentices will learn how to develop creative ideas from briefs, plan content schedules and produce content in formats such as copy, images, video and audio. They will also explore how to tailor content to different platforms and audiences while ensuring it remains consistent with the organisation’s brand and voice.

This role requires creativity, communication and a solid understanding of digital tools and techniques. Content Creators must stay up to date with trends and platform changes, make data-driven decisions based on analytics and ensure that all content complies with legal and ethical guidelines including copyright and accessibility.

For a full list of the knowledge, skills and behaviours covered, please visit the Institute for Apprenticeships website.

Learner Journey

Over a 12-month programme, apprentices will develop the skills, knowledge and behaviours required to succeed in a professional content creation role. Delivery includes weekly online sessions and quarterly face-to-face visits, supported by a dedicated tutor who provides one-to-one guidance throughout.

Learners will also gain access to online learning and support materials to help them meet off-the-job training requirements. The programme blends theory with practical learning through classroom sessions, mentoring and applied content production.

At least 20 per cent of the apprenticeship must be completed as off-the-job training. These hours must be logged and evidenced with expectations confirmed during enrolment.

Assessment & Certification

Once learners have completed their training and reached Gateway they move on to the End-Point Assessment which takes place over a three-month period. This includes a workplace observation, a portfolio of evidence and a professional discussion. Learners who successfully complete the programme will achieve the Level 3 Content Creator apprenticeship standard, a nationally recognised qualification that can lead to further opportunities in digital marketing, media and communications.

Learner Eligibility

Information for Employers

This course can be funded via either Levy or Non-Levy. Information is below.

Levy Employers

Non-Levy Employers

Additional Support for SMEs

Employers with fewer than 50 staff may be eligible for 100% funding if:

Application Form