Free information, advice and guidance on the Apprenticeship Levy
Free information, advice and guidance on the Apprenticeship Levy
...those wanting to create content for a wide range of media, including digital, social media, broadcast and print.
Overview
Working to the customer/client brief, they research, prepare and develop the media messaging to maximise audience engagement, capturing the strategy and objectives of the brand and needs of the customer they are representing.
• A passion for creating content for creative and digital media
• Ability to work independently and as part of a team
• Excellent inter-personal skills
• A strong work ethic
• Creative mindset
• Identify & recommend the appropriate platform/s or channel/s to use for the media campaign
• How print and digital audiences differ and the different communication styles that could be used
• How to work within a budget allocation for a brief
• Where content creation fits within a marketing strategy
• Ensure content is accessible to all end users and language best practice is applied
• Write and edit copy for use in print and online
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